Speakers

Responsible Innovation in the Age of AI

As AI capabilities accelerate, businesses face the dual challenge of innovating at speed while navigating evolving regulatory, ethical, and reputational risks. The question is no longer whether to adopt AI, but how to do so responsibly. In this session, Serene Poh shares how Adobe embeds ethical and risk-based governance into product development, enabling innovation that builds trust, supports commercial growth, and stands up to regulatory scrutiny.

Key Learnings

1. How do we move from AI principles to practice? Embed practical governance, clear accountability, and risk-based decision-making directly into product and business processes.
2.  How can legal teams enable innovation? By translating risk into practical guidance and modelling responsible AI adoption within the legal function itself.
3.  How do we build credible AI governance? Start from within - encourage internal ownership, thoughtful experimentation, and leading by example.

About Serene

Serene Poh is Head of Legal for Southeast Asia and Greater China at Adobe. She began her career in the Intellectual Property and Technology practice at Rajah & Tann, where she advised on complex IP, technology, and commercial matters.

Serene joined Adobe in 2012 as Regional Counsel and has since taken on progressive leadership responsibilities across the region. She now leads the legal teams supporting Adobe’s business across Southeast Asia and Greater China, partnering closely with cross-functional stakeholders on strategic, regulatory, and innovation-driven initiatives.

With over a decade of experience at the intersection of law and technology, Serene has been closely involved in navigating emerging issues in digital transformation, data governance, and artificial intelligence. She works with business and product teams to enable principled, risk-based innovation that supports business growth while reinforcing trust and accountability.